{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over modern cinemas.
The most significant surprise the movie business has encountered in 2025? The resurgence of horror as a main player at the UK film market.
As a category, it has remarkably surpassed previous years with a annual growth of 22% for the British and Irish cinemas: £83.7 million in 2025, compared with £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a film industry analyst.
The top performers of the year – Weapons (£11.4 million), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54m) – have all remained in the multiplexes and in the public consciousness.
Although much of the professional discussion highlights the singular brilliance of prominent auteurs, their triumphs point to something shifting between audiences and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a head of acquisition.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But outside of artistic merit, the consistent popularity of spooky films this year implies they are giving cinemagoers something that’s much needed: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” says a genre expert.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a noted author of horror film history.
In the context of a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, ghosts, monsters, and mythical entities connect in new ways with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” states an performer from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
From film's inception, societal turmoil has shaped horror.
Scholars reference the surge of European artistic movements after the WWI and the chaotic atmosphere of the post-war Germany, with movies such as The Cabinet of Dr Caligari and the iconic vampire tale.
Subsequently came the economic crisis of the 30s and classic monster movies.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a historian.
“So it reflects a lot of anxieties around immigration.”
The boogeyman of migration shaped the just-premiered rural fright a recent film title.
Its writer-director clarifies: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Arguably, the modern period of celebrated, politically engaged fright cinema started with a sharp parody launched a year after a polarizing administration.
It sparked a recent surge of visionary directors, including various prominent figures.
“It was a hugely exciting time,” says a creator whose project about a murderous foetus was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a revival of the overlooked scary films.
In recent months, a nicke l venue opened in London, showing obscure movies such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of Dr Caligari.
The fresh acclaim of this “raw and chaotic” genre is, according to the theater owner, a clear response to the formulaic productions pumped out at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Scary movies continue to challenge the norm.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” says an specialist.
Alongside the revival of the mad scientist trope – with multiple versions of a well-known story upcoming – he forecasts we will see scary movies in 2026 and 2027 addressing our current anxieties: about AI’s dominance in the years ahead and “vampires living in the Trump tower”.
In the interim, a religious-themed scare film a forthcoming title – which depicts the events of Mary and Joseph’s struggles after the nativity, and includes celebrated stars as the sacred figures – is scheduled to debut in the coming months, and will undoubtedly send a ripple through the religious conservatives in the US.</